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Measuring Brand Equity Quiz Questions 161 Tests pdf Download

Learn quiz on measuring brand equity, BBA marketing management quiz 161 to practice. Free marketing MCQs questions and answers to learn measuring brand equity MCQs with answers. Practice MCQs to test knowledge on measuring brand equity, customer equity, marketing research process, analyzing macro environment worksheets.

Free measuring brand equity worksheet has multiple choice quiz questions as overall brand discount rate is equal to sum of, answer key with choices as brand risk premium, risk free rate, brand earnings and both a and b to test study skills. For eLearning, study online creating brand equity multiple choice questions based quiz questions and answers.

Quiz on Measuring Brand Equity Quiz pdf Download Worksheet 161

Measuring Brand Equity Quiz

MCQ. Overall brand discount rate is equal to sum of

  1. brand risk premium
  2. risk free rate
  3. brand earnings
  4. both a and b

D

Customer Equity Quiz

MCQ. Number of acquisition and its prospect depends on

  1. add-on spending
  2. retention
  3. visualization
  4. acquisition

D

Marketing Research Process Quiz

MCQ. Research instruments present to respondents consist a set of questions are classified as

  1. technological devices
  2. random sample
  3. questionnaires
  4. stratified sample

C

Analyzing Macro Environment Quiz

MCQ. Slow economic and technological changes which influence for larger period of times is called

  1. super trend
  2. fabulous trend
  3. techno-socio trend
  4. mega trend

D

Measuring Brand Equity Quiz

MCQ. value of well-known brand is typically half of firm's

  1. market finance
  2. market capitalization
  3. actual finance
  4. asset total value

B