Learn Marketing Management Online Notes & Technology Articles

Consumer Market Segmentation MCQs Quiz Online Tests pdf Download

Practice MCQs on consumer market segmentation, marketing MCQs for online test prep. Identifying market segments and targets quiz has multiple choice questions (MCQ), consumer market segmentation quiz questions and answers as consumers who buy branded products are classified as, answer key with choices as non-switchers, switchers, non-shifting loyal and shifting loyal for competitive exam prep. Free study guide is to learn consumer market segmentation quiz online with MCQs to practice test questions with answers.

MCQs on Consumer Market Segmentation Quiz pdf Download

MCQ. Consumers who buy branded products are classified as

  1. non-switchers
  2. switchers
  3. non-shifting loyal
  4. shifting loyal

B

MCQ. Consumers who shift loyalty status from one brand to another are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers

A

MCQ. Consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal

A

MCQ. Split loyal can show company's

  1. loyalty
  2. competitor
  3. strengths
  4. weaknesses

B

MCQ. Hard core loyal helps company to identify its products

  1. strengths
  2. weaknesses
  3. loyalty
  4. competitor

A